The 4" (10 cm) patch is embroidered on a tough cotton twill backing that will last for years of use, and the heat-sensitive adhesive makes it easy to iron it on to the garment of your choice. The expedition's "Ab Aeterno" logo was designed using a period font and color scheme to mimic a patch created in 1935. The rayed sun motif of the Miskatonic University seal rises from behind the deep red stone of Ayer's Rock, while above them are two stylized Aboriginal glyphs- the horizontal parallel lines symbolizing a journey surmounted by the concentric circles marking a destination or campsite. Below that is the latin phrase "Ab Aeterno", or "From the beginning of time", the expedition's motto.
The expedition notebook is patterned after the pocket journals used by scientists and researchers in the field to record observations. The front cover features the expedition logo, while the back includes observation instructions and a specimen ruler. The notebook measures 3.5" by 5" (8.89 cm by 12.7 cm) and has a saddle-stitch binding, 1/4" rounded corners, heavyweight cover, and 32 pages of high quality lined paper. All materials are 100% recycled and the cover designs are printed with environmentally friendly soy ink.