One of the biggest issues with the works of H.P. Lovecraft, and the genre of cosmic horror as a whole, is how difficult it is to draw in new fans. People don't want to be reminded that they're insignificant before the might and power of cosmic forces beyond their understanding. It's just depressing!
That's why I love seeing things like this gaggle of adorable Cthulhu figures from Mystic Reflections. It makes the Mythos so much more accessible to the mainstream, and isn't that what we really need?