I spent last night laying the basecoat on a dozen Cthulhu tokens. I'm aiming to have these ready for sale by next week. That will give me enough time to apply the midtone, highlight, and unifying wash to each piece, replicating the work I detailed last month. Initially I was considering a metallic finish, but in the end I just didn't like the way it looked. You really need a piece with a grainy or roughened texture to pull off corrosion with metallic highlights.
As you'll note from the links, this is a project that has been ongoing since last year. It's a pretty good example of why short run, fan-driven projects are expensive. By the time it's all done I'll probably have around 50 hours invested into the whole process. That includes everything from the initial sculpting, through pouring the mold, throwing the first castings, experimenting with finishes, producing the working castings, and applying the final paint job. After all that I still have to package up the tokens and extra goodies for shipment, get them posted off, and hope that none of them go a'wandering.
Multiply all those hours by minimum wage, add in about $100 in materials costs and it's a pretty hefty tab for a dozen pieces. I'm aiming for a $25-$30 price point including shipping. I'll be able to amortize some of those costs over time with a few additional copies on Ebay, but it should be obvious that "making gobs of money" isn't the primary motivation behind a project like this. This is exactly the economic reality faced by every artist making the Mythos pieces featured here on Propnomicon. Realistically, most projects are money-losing propositions once you factor in opportunity costs.